What is Social Media?

Let me start first with this question, What is Social Media?

Social Media a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content this was defined by Andreas Kaplan and Michael Haenlein. employ web and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.”

There are Classifications of Social Media

Like Forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photograph and pictures, video, rating and social bookmarking. This technologies includes blogs, picture-sharing, wall-postings, email, instant messaging, music-sharing, crowdsourcing and voice over IP, let me name a fer of this services cause many of these services can be integrated via social network via social network aggregation platforms. Social Media network websites include sites like Facebook, Twitter, Bebo and Myspace.

What are Three Keys To Facebook’s Success?

Culture: Although it has several offices worldwide, the company still maintains the hacker culture, which was deeply ingrained in its formative days. For technology companies like Facebook, the hacker culture not only attracts high-energy and self-motivated talents, but it also promotes creativity. Speed is also essential. Decisions are made fast and features are surely developed in a very short time.

Risk taking: Zuckerberg often mentions risk taking as one of the driving forces of his business. For example, when News Feed was first launched, it suffered huge backlash. Instead of giving in to pressure, Facebook maintained its belief and monitored the situation. The data reflected that page views increased and people were spending more time with the introduction of News Feed. Clearly, majority of the users love the new feature, but many were still uncomfortable to see their friends’ status updates and photos on their homepage.

Because of its risk taking attitude, News Feed became one of the core component of its product. But of course, risk taking also brought trouble. The introduction of Facebook beacon, unfortunately, wasn’t that well received and the company, back then, was slow to react to the crisis until the world had explicitly stated its concerns over privacy infringement.

Employees: What make a company great are its people. And the key reason why great talents join Facebook is that it allows them to create a leverage impact. There are about 1,600 engineers in Facebook, managing over 500 million users. That’s equivalent to one engineer, managing over 300,000 users!

Thanks for techinasia for this great post!

We know that Facebook is the most famous social media in this generation, got over 1 billion users and using the site each month, consistent with a status update CEO Mark Zuckerberg.

Here is a look at how the number of active users at Facebook has grown:

1 million — End of 2004.

5.5 million — End of 2005.

12 million — End of 2006.

20 million — April 2007.

50 million — October 2007.

100 million — August 2008.

150 million — January 2009.

175 million — February 2009.

200 million — April 2009.

250 million — July 2009.

300 million — September 2009.

350 million — End of 2009.

400 million — February 2010.

500 million — July 2010.

608 million — End of 2010.

750 million — July 2011.

800 million — September 2011.

845 million — End of 2011.

901 million — March 2012.

955 million — June 2012.

1.01 billion — September 2012.

Source: Facebook Inc.

Having 1billion active users is a massive amount of work and it’s the largest social network was reached after eight years when he launched Facebook.

If Facebook is a country, it would be the third largest in the world, behind China with 1.34 billion people and India with 1.2 billion.


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